Free to read. You pay when changes apply.
Your agent can audit the account, build the plan, and propose every fix for free. A subscription is what lets approved changes reach Google Ads.
✓No card for the audit. Read-only until you approve something.
[ 01 / 03 ]Plans
How much does Bid & Scale cost?
Slide to your monthly ad spend. We read spend from the account you connect, so your bill tracks your Google invoice.
Free for agents
Read everything. Propose anything.
$0
No card. However many accounts you connect.
- A full audit: six areas scored on 90 days of data
- Every read over MCP and the API, from any agent
- Proposals drafted and queued — nothing applies
- A share link and a PDF you can send as-is
- Free for as long as you stay read-only
Copilot
Per ad account. Approved changes apply.
$299 /mo
$49 + 1% of $25,000
1.2% of your spend, all in
- Bounded fixes apply nightly, with the reason attached
- Everything larger queues for your approval
- Search-term mining and negative harvesting
- One-click revert on every applied change
- Full MCP access from Claude, Claude Code, or Codex
- Never bills over $499/mo
Spend is read from the account you connect, so your bill tracks your real Google invoice — nothing self-reported. Reads, the audit, the plan and every proposal are free, for you or your agent; Copilot is billed per ad account and is what lets approved changes apply.
[ 02 / 03 ]What's free
What you pay for, and what you don't.
Six-area audit and 30/60/90-day roadmap
Included
Included
Optimization plan and every proposal
Included
Included
MCP and REST access for your agent
Reads and proposals
Reads, proposals, approvals and applies
Bounded fixes applied under your policy
No — everything stays a proposal
Yes, up to 20 a day per account
One-click revert
Nothing to revert
On every applied change
$49
Base a month, per ad account
Plus 1% of the ad spend we read from that account.
$499
Most you'll ever pay per account
The cap holds however much the account spends.
0
AI credits per agent call
Your agent runs on your own Claude or ChatGPT plan.
Questions people ask us
Find out what your account is leaking.
The audit is free, read-only, and tells you exactly what Copilot would cost you.