Guides

Configure conversion tracking

Connect PostHog to enrich the dashboard with funnel data and a tracking-health check.

Conversion tracking is optional but sharpens the picture: connect PostHog and the account's Overview gains a conversion funnel, and a tracking-health card flags gaps in your measurement setup.

Connect PostHog

Open Settings → Tracking in the account. Paste a PostHog personal API key; it's stored encrypted per workspace, alongside the Google Ads token, and never exposed to the browser.

What you get

  • Funnel — the Overview enriches with PostHog conversion data. (The /funnel route redirects here.)
  • Tracking health — a card that surfaces measurement gaps the copilot can also read via gads_get_tracking_health.

Ask the copilot

Check this account's tracking health and tell me what's misconfigured or missing.

Tracking is per account. An account with no PostHog connection simply shows the Google Ads conversion data it already syncs.

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